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Our Branding Solution comprises:

Internal Research:

  • Your competition and the communication of their brand.
  • Your company/brand positioning.
  • Your business plan, objectives and requirements.
  • Suitable colour schemes, fonts, styles and other elements.
  • The DNA of your new brand.

SWOT Analysis and Brainstorming Sessions:

  • Analysis and examination of the strengths, weaknesses, opportunities, and threats of your company/brand vis-a-vis its current positioning.
  • Identification of marketing strategies and brand communication.
  • Categorisation, prioritisation and strategy selection and development.
  • Brainstorming ideas for better communication.
  • Defining the character of your brand for the future.

Our Marketing Campaign Solutions comprise:

Market Research:

  • Setting of research objectives
  • Representative phone survey among 300 clients (strategic random sampling)
  • Breakdown of results into categories based on gender, age, socio-economic groups, marital status and location
  • Statistical report of finding and presentation to client
  • Analysis, interpretation and recommendations for strategy
  • Brainstorming fieldwork data to develop concept campaigns
  • Strategy planning and review

Local Competitive Analysis:

  • In-depth study of how your direct competitors are positioning themselves within the industry, the marketplace and the media.
  • Identification of solutions to gain competitive advantage.